The glamour of old Hollywood starlets dripping in diamonds and precious metals used to be what every girl aspired to, but these days it’s less about expensive jewellery and more about making sure that what you’re wearing is bang on trend – and this means having pieces to match every outfit.
It’s cheap and easy these days to pick pieces of jewellery made from plated metal or imitation stones to match almost any outfit; fashion jewellery is so high quality that it doesn’t look any less pretty or special than jewellery made from solid gold and real diamonds.
A generation ago, our mums and grandmothers would have a small number of expensive pieces of jewellery that matched lots of different outfits. They’d be handed down from generation to generation, and the monetary value and class that they symbolised was as important as how they looked.
Now fashion reigns supreme when it comes to jewellery, with manufacturing processes and materials for fashion jewellery of a much higher standard than even just a few decades ago.
It means that, without shelling out the big bucks, normal people can choose different jewellery options to match different outfits; big sparkly stones for nights out and formal occasions or delicate chains and understated necklaces for everyday wear.
Even celebrities have been seen opting for fashion jewellery, which is no longer seen as a poor relation of traditional jewels. High street stores selling quality fashion jewellery has helped to set a precedent for this, removing any stigma that was attached to less expensive jewellery.
When you see fashion jewellery sported on the red carpets of events like film and TV awards and at A-list celebrity parties, you have to admit it’s more than a passing fad – fashion jewellery, like the beautiful wholesale fashion jewellery pieces we sell here at Vicki Jane Jewellery, is here to stay.